Open the door to today’s Christmas calendar, and you will find…
… Coffee That Matters.
Brian Holland is the man behind this slogan. And once you spend just a few minutes with Brian, you quickly discover he is a man who is passionate. Passionate about helping those who are struggling or hurting. And passionate about coffee.
And what do you get when you put those passions together? Coffee that matters. It’s the theme of Phoenix Roasters, and the heart of what they do.
Phoenix Roasters is a coffee roasting company operating out of Duluth, Georgia, and distributing coffee throughout the United States.
Phoenix’s goal is to use the proceeds of their sales to support their community-related operations:
- Phoenix Roasters operates in connection with Phoenix Community of Atlanta, which includes Sunday morning gatherings and weekday community groups taking place in various suburbs of metro Atlanta. These faith-based groups are designed as a place for encouragement, redemption, and transformation – particularly for people who are struggling or hurting.
- Phoenix spends time in Central America, building relationships with and training coffee growers in several countries. Through their programs, they are teaching methods for growing and cultivating high-quality coffee beans. And by paying a better-than-fair wage, the growers can also better provide for the needs of their families.
- Phoenix partners with such groups as the Atlanta Mission and in local prison ministries.
- The Phoenix team can be found throughout the US serving up #CoffeeThatMatters at national conferences like Catalyst and If: Gathering.
What a great concept: Coffee That Matters. As they state on their website, Phoenix is all about “life transformation through the sale of excellent coffee.” It’s all part of Phoenix’s Cycle of Relief program. And it all points back to the legendary bird for whom the company is named, beautiful imagery that speaks to Brian’s passion for reaching out to those who are broken up and burned up.
What is #CoffeeThatMatters: http://phoenixroasters.coffee/about/
Order coffee from Phoenix: http://phoenixroasters.coffee/shop-great-coffee/
Phoenix Community Groups: http://phoenixatl.org/about/
Contact Brian Holland: firstname.lastname@example.org